
The Music Industry is not about what you know, but who you know.
Making an impact in the music industry can be hard.
If you’re looking for support growing your business and want someone with a large network and
Ninja efficiency then you’re in the right place!
So who am I? Glad you asked - I'm Nina Condron, (Ninja) a senior Music Industry Specialist. I have over a decade's worth of experience working directly with artists, labels, distributors, start-ups and streaming services.
My role is to act as your strategic partner, providing clarity, implementing creative ideas and growing your business.
As an artist myself, I understand the difficulties faced and what it means to be a creative in today's world.

Consultancy Services (click for more Info)
I can provide business development services, and an outside ear to solve complex problems, and impliment creative ideas for your business growth. We can schedule hourly weekly, Bi-Weekly or even monthly Calls. You'll be given full notes after each meeting with action items and points as to what each staff member should be working on to acheive actionable goals.
Digital Strategy and DSP Optimisation (click for more Info)
I can advise on how to maximise your presence on digital platforms like Spotify, Apple Music, YouTube etc. This involves assessing and creating release strategies and an actionale roll out plan, including using platform specific features and optimisations.
Business Planning (click for more Info)
If you have an idea for your business but need help getting it off the ground, I can help. Services can include; curating your mission statement, putting business processes in place to attract high quality staff members and through introductions.
Panel Moderation and Curation (click for more info)
I can provide Panel moderation, Public Speaking services and Curation services.
Services
Offering bespoke guidance and support to enable artists and the organisations that back them to establish sustainable careers within the music industry. Through strategic partnerships, sponsorships, investment and the right support.
Consultancy Services & Advisory
As your strategic partner, I will provide an objective perspective to solve problems and implement creative ideas for sustainable business growth. Through a flexible schedule of regular calls, we will work together to set and achieve your key objectives. Following each session, you will receive comprehensive notes detailing clear action items for you and your team.
Panel Curation and Public Speaking
I have lots of experience speaking on panels and have spoken at events around the world including Mi Cannes (France) {pictured}, The Exchange (Mumbai), Sounds of the Xity (Beijing) and at Liverpool Sound City and The Great Escape in the UK. I have also moderated panels and spoken on varied topics from The Asian Music Markets, A&R in the digital age, to Metadata.
Digital Strategy and DSP Optimisation
I have been working in music distribution and label services for over 10 years and can advise on how to maximise your presence on digital platforms like Spotify, Apple Music, YouTube etc. This involves assessing and creating release strategies and an actionable rollout plan, including using platform specific features and optimisations.
Artist Management Services
I will utilise my extensive network to help artists in securing deals with various stakeholders in the music industry including record labels, publishers, booking agents and managers. My goal is to empower artists with the resources and connections they need to thrive in a competitive marketplace.
Selection of current clients




